The Founders
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WE COME FROM CHECKERED PASTS WHERE WE LEARNED TO PLAY CHESS WITH HUMAN PERCEPTION.

Sure, maybe we flirted with the dark side in the past, being kids who all grew
up on the streets, but strangely enough,
unforeseeable forces brought us together when we were ready to devote
ourselves to a greater purpose - celebrating and elevating authentic human
brands with positive intent.

We don’t want the spotlight for ourselves. If you're building something that's good for the planet
and/or its inhabitants we want to help.

ALL YOUR BASE ARE BELONG TO US

Dion Mintosh

FOUNDER & CCO_

Face and mouthpiece of Bad People. Story, messaging and brand architect.  Expert at extracting client stories and crafting a compelling, authentic personal brand positioning.

STEFAN FINCIAS

PARTNER & CMO_

Expert sales and digital marketing strategist. Revenue operations Jedi. Genius at helping clients create products and systems around their expertise that actually sell.